It’s almost becoming common knowledge that blogging is quite lucrative and that many Nigerians are making a lot of money from blogging. So, it’s quite expectable for one to wonder how exactly money is made from blogging and how that money is paid to bloggers.
In this piece, I’d explain how Nigerian bloggers receive their blogging earnings. Read on to learn more.
How Do Bloggers Get Paid in Nigeria?
Nigerian bloggers receive their payments through various channels. Some get paid directly into their local bank accounts, some into their domiciliary accounts (USD, GBP, etc.), and some through other channels I’d mention in this piece.
What Determines How a Blogger in Nigeria Is Paid?
The answer is simple: monetization option.
Bloggers have a number of options when it comes to making money from their blogs. These include contextual pay-per-click ads (Google Adsense, Ezoic, etc.), direct advert placements, affiliate marketing, sponsored posts, sales of information products, and freelancing, among others.
Each of these monetization options comes with its most convenient or usually adopted payment method. Now, let’s look at how Nigerian bloggers receive payments from each.
Contextual PPC ads
Google Adsense pays Nigerian bloggers their due earnings on the 21st of every month. The funds are disbursed in US dollars, pounds, or euros and paid directly into domiciliary accounts (Wire transfer) or local bank accounts.
Bloggers using domiciliary accounts will have the exact amount deposited directly in foreign currency, while those using local bank accounts will have the Naira equivalent of the funds paid into their accounts.
Direct advert placements and sponsored posts
How bloggers receive their payments from direct advert placements and sponsored posts depends on the location of the advertiser. If the advertiser is a Nigerian brand, payment is usually made in Naira into the blogger’s local bank account.
But if the advertiser is a foreign brand, payment can be made via Wire transfer to the blogger’s domiciliary account, through a reputable online payment platform such as Payoneer or Wise, through Bitcoin, or through other means such as Western Union.
Some Nigerian bloggers promote certain products or services on their blogs in order to earn commissions as affiliate marketers. Such bloggers receive their earnings through methods specified by the affiliate program or network they work with.
Nigerian affiliate programs pay affiliates’ earnings directly into their local bank accounts, while foreign affiliate programs usually offer multiple options for affiliates to choose from. These include Wire transfer, Payoneer, Bitcoin, cheques, and gift cards.
This simply involves rendering services for clients in return for payment. Many Nigerian bloggers use their blogs to advertise their skills to potential clients. These clients could be Nigerian or foreign, depending on the blogger’s target audience.
Nigerian clients pay bloggers through local bank accounts or via automated payment systems such as Paystack while foreign clients use Wire transfer, Payoneer, Bitcoin, etc.
Sales of information products
Nigerian bloggers also earn income on their blogs by packaging e-books, courses, and coaching programs for sale to interested buyers. How they receive payment for these would depend on their target customers or the location of each customer.
Buyers based in Nigeria would pay directly into the blogger’s local bank account or via Paystack, while buyers based outside Nigeria would pay through some of the other channels already mentioned or automated payment processors such as Gumroad.
So, if you’ve been wondering how bloggers get paid in Nigeria, you now have a detailed answer.
But for clarity, I’d summarise this piece by listing out the various options through which Nigerian bloggers receive their blogging earnings:
- Wire transfer to domiciliary accounts (USD, GBP, or EUR)
- Direct payment to local bank accounts
- Online third-party funds transfer channels: Payoneer, Wise, etc.
- Online payment processors: Paystack, Gumroad, etc.
- Bitcoin (or other cryptocurrencies)
- International money transfer services: Western Union, Moneygram.
- Gift cards